Ayub

Ayub

Tahang

Tahang

Product Designer and Creative learning to create ethical, inclusive and path-breaking design solution.

Product Designer and Creative learning to create ethical, inclusive and path-breaking design solution.

Product Designer and Creative learning to create ethical, inclusive and path-breaking design solution.

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Muhammad Ayub Tahang

Sep 30, 2023

Bebaskan langkah dan biarkan terbang tinggi sampai melayang menembus awan.

Inilah hasil desain seragam Customer Care yang telah saya ciptakan dalam rangka Celebrating 10 Years Young FWD Insurance dengan semangat Bebaskan Langkah, yang menginspirasi saya untuk menciptakan desain yang merepresentasikan keceriaan, optimisme, dan semangat menjalani hidup penuh passion. Bersama @fwd_id , kita selalu siap melangkah lebih jauh! Dan rayakan hidup kapan saja 💪🌟

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Muhammad Ayub Tahang

Sep 30, 2023

Bebaskan langkah dan biarkan terbang tinggi sampai melayang menembus awan.

Inilah hasil desain seragam Customer Care yang telah saya ciptakan dalam rangka Celebrating 10 Years Young FWD Insurance dengan semangat Bebaskan Langkah, yang menginspirasi saya untuk menciptakan desain yang merepresentasikan keceriaan, optimisme, dan semangat menjalani hidup penuh passion. Bersama @fwd_id , kita selalu siap melangkah lebih jauh! Dan rayakan hidup kapan saja 💪🌟

89

18

Muhammad Ayub Tahang

Sep 30, 2023

Bebaskan langkah dan biarkan terbang tinggi sampai melayang menembus awan.

Inilah hasil desain seragam Customer Care yang telah saya ciptakan dalam rangka Celebrating 10 Years Young FWD Insurance dengan semangat Bebaskan Langkah, yang menginspirasi saya untuk menciptakan desain yang merepresentasikan keceriaan, optimisme, dan semangat menjalani hidup penuh passion. Bersama @fwd_id , kita selalu siap melangkah lebih jauh! Dan rayakan hidup kapan saja 💪🌟

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Muhammad Ayub Tahang

3 years ago

The live shopping phenomenon is a result of increased online activity and a pandemic that has lasted for over a year. For businesses, the benefit of using live shopping is that it allows them to gauge public enthusiasm for their products.

Here is my latest shot exploring live shopping services. Hope you like it.

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1

Muhammad Ayub Tahang

3 years ago

The live shopping phenomenon is a result of increased online activity and a pandemic that has lasted for over a year. For businesses, the benefit of using live shopping is that it allows them to gauge public enthusiasm for their products.

Here is my latest shot exploring live shopping services. Hope you like it.

7

1

Muhammad Ayub Tahang

3 years ago

The live shopping phenomenon is a result of increased online activity and a pandemic that has lasted for over a year. For businesses, the benefit of using live shopping is that it allows them to gauge public enthusiasm for their products.

Here is my latest shot exploring live shopping services. Hope you like it.

7

1

Muhammad Ayub Tahang

4 years ago

In May 2018, I witnessed the efforts of the Sunsilk Hijab Hunt audition participants at Kuningan City for the first time, while on a supervision task in my first month as a Planner.

The following year, while celebrating my first work anniversary at #detiknetwork with a new position as a Creative Designer, I was honored by detikcom to work on the prestigious #SunsilkHijabHunt 2019 project. I was responsible for creating visual concepts, designing the UI microsite for participant registration, and ensuring details like colors and ornaments in my visual design were approved by #Sunsilk, the main client/sponsor of the event. This was then carried forward by other teams to various supporting media, such as banners, videos, and the audition and grand final stage sets.

Thanks to the entire #detikcom and #TransTV teams for this impressive series of events. After a long journey through 7 city roadshows and online auditions with over 10,000+ participants, as a creative designer, I feel very fortunate. I not only learned countless new things but also was required to work quickly and dynamically, which ultimately helped us grow continuously.

7

1

Muhammad Ayub Tahang

4 years ago

In May 2018, I witnessed the efforts of the Sunsilk Hijab Hunt audition participants at Kuningan City for the first time, while on a supervision task in my first month as a Planner.

The following year, while celebrating my first work anniversary at #detiknetwork with a new position as a Creative Designer, I was honored by detikcom to work on the prestigious #SunsilkHijabHunt 2019 project. I was responsible for creating visual concepts, designing the UI microsite for participant registration, and ensuring details like colors and ornaments in my visual design were approved by #Sunsilk, the main client/sponsor of the event. This was then carried forward by other teams to various supporting media, such as banners, videos, and the audition and grand final stage sets.

Thanks to the entire #detikcom and #TransTV teams for this impressive series of events. After a long journey through 7 city roadshows and online auditions with over 10,000+ participants, as a creative designer, I feel very fortunate. I not only learned countless new things but also was required to work quickly and dynamically, which ultimately helped us grow continuously.

7

1

Muhammad Ayub Tahang

4 years ago

In May 2018, I witnessed the efforts of the Sunsilk Hijab Hunt audition participants at Kuningan City for the first time, while on a supervision task in my first month as a Planner.

The following year, while celebrating my first work anniversary at #detiknetwork with a new position as a Creative Designer, I was honored by detikcom to work on the prestigious #SunsilkHijabHunt 2019 project. I was responsible for creating visual concepts, designing the UI microsite for participant registration, and ensuring details like colors and ornaments in my visual design were approved by #Sunsilk, the main client/sponsor of the event. This was then carried forward by other teams to various supporting media, such as banners, videos, and the audition and grand final stage sets.

Thanks to the entire #detikcom and #TransTV teams for this impressive series of events. After a long journey through 7 city roadshows and online auditions with over 10,000+ participants, as a creative designer, I feel very fortunate. I not only learned countless new things but also was required to work quickly and dynamically, which ultimately helped us grow continuously.

7

1

Muhammad Ayub Tahang

3 months ago

Last December, I had the opportunity to be a speaker at the UI/UX design webinar titled "Managing Business Experiences: Involving UI/UX Design" as part of the RiSE Series 18 by PT Gama Inovasi Berdikari. Initially, I was a bit nervous as it was my first time speaking to such a large audience, but as the webinar progressed, I began to feel more comfortable and successfully delivered the material to the 280 participants in attendance.

In conclusion, I wish to extend my thanks to the team at PT Gama Inovasi Berdikari for facilitating the webinar and granting me the role of speaker for the event. Equally, I extend my gratitude to all those who participated and added value to the session. I eagerly anticipate our next opportunity to interact in an upcoming webinar!

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4

Muhammad Ayub Tahang

3 months ago

Last December, I had the opportunity to be a speaker at the UI/UX design webinar titled "Managing Business Experiences: Involving UI/UX Design" as part of the RiSE Series 18 by PT Gama Inovasi Berdikari. Initially, I was a bit nervous as it was my first time speaking to such a large audience, but as the webinar progressed, I began to feel more comfortable and successfully delivered the material to the 280 participants in attendance.

In conclusion, I wish to extend my thanks to the team at PT Gama Inovasi Berdikari for facilitating the webinar and granting me the role of speaker for the event. Equally, I extend my gratitude to all those who participated and added value to the session. I eagerly anticipate our next opportunity to interact in an upcoming webinar!

24

4

Muhammad Ayub Tahang

3 months ago

Last December, I had the opportunity to be a speaker at the UI/UX design webinar titled "Managing Business Experiences: Involving UI/UX Design" as part of the RiSE Series 18 by PT Gama Inovasi Berdikari. Initially, I was a bit nervous as it was my first time speaking to such a large audience, but as the webinar progressed, I began to feel more comfortable and successfully delivered the material to the 280 participants in attendance.

In conclusion, I wish to extend my thanks to the team at PT Gama Inovasi Berdikari for facilitating the webinar and granting me the role of speaker for the event. Equally, I extend my gratitude to all those who participated and added value to the session. I eagerly anticipate our next opportunity to interact in an upcoming webinar!

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anakdetik

Aug 31, 2023

Salah satu talenta terbaik #anakdetik, yaitu Ayub Tahang, berhasil jadi Pemenang Utama 1 kategori tim dalam kompetisi Kitkat Breakreasi Design Challenge Volume 2. Ayub dan tim berhasil menuangkan inspirasi melalui tema kebudayaan Indonesia dengan memperkenalkan Pesona Hiu Takabonerate di Sulawesi Selatan. Keren Banget yah!

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9

anakdetik

Aug 31, 2023

Salah satu talenta terbaik #anakdetik, yaitu Ayub Tahang, berhasil jadi Pemenang Utama 1 kategori tim dalam kompetisi Kitkat Breakreasi Design Challenge Volume 2. Ayub dan tim berhasil menuangkan inspirasi melalui tema kebudayaan Indonesia dengan memperkenalkan Pesona Hiu Takabonerate di Sulawesi Selatan. Keren Banget yah!

358

9

anakdetik

Aug 31, 2023

Salah satu talenta terbaik #anakdetik, yaitu Ayub Tahang, berhasil jadi Pemenang Utama 1 kategori tim dalam kompetisi Kitkat Breakreasi Design Challenge Volume 2. Ayub dan tim berhasil menuangkan inspirasi melalui tema kebudayaan Indonesia dengan memperkenalkan Pesona Hiu Takabonerate di Sulawesi Selatan. Keren Banget yah!

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detik Karir

2 years ago

Working with Bestie

I was involved as a model/talent for detikcom's career website, karir.detik.com (detikkarir), alongside other employees. Wearing the proud black uniform of detikcom, we embodied the message "Working with BESTIE." This website offers job opportunities at detikcom and invites individuals to grow and thrive together. It promotes a culture of working with great teammates, emphasizing the values of Berintegritas, Extraordinary, Sinergis, Tanggap, Inovatif, & Energik, which are key to realizing detikcom as the "Digital Life Gateway." Through my participation, I helped convey the positive and collaborative work environment that detikcom fosters.

detik Karir

2 years ago

Working with Bestie

I was involved as a model/talent for detikcom's career website, karir.detik.com (detikkarir), alongside other employees. Wearing the proud black uniform of detikcom, we embodied the message "Working with BESTIE." This website offers job opportunities at detikcom and invites individuals to grow and thrive together. It promotes a culture of working with great teammates, emphasizing the values of Berintegritas, Extraordinary, Sinergis, Tanggap, Inovatif, & Energik, which are key to realizing detikcom as the "Digital Life Gateway." Through my participation, I helped convey the positive and collaborative work environment that detikcom fosters.

detik Karir

2 years ago

Working with Bestie

I was involved as a model/talent for detikcom's career website, karir.detik.com (detikkarir), alongside other employees. Wearing the proud black uniform of detikcom, we embodied the message "Working with BESTIE." This website offers job opportunities at detikcom and invites individuals to grow and thrive together. It promotes a culture of working with great teammates, emphasizing the values of Berintegritas, Extraordinary, Sinergis, Tanggap, Inovatif, & Energik, which are key to realizing detikcom as the "Digital Life Gateway." Through my participation, I helped convey the positive and collaborative work environment that detikcom fosters.

Muhammad Ayub Tahang

Jan 13, 2021

Design Process — Microsite Xcelerate Business Competition

This is the last microsite design I worked on with detikcom to close out 2020. Starting on September 30th, I received a brief to work on the UI/UX for the Xcelerate Business Competition microsite, a collaboration program between XL Prioritas and detikcom aimed at supporting the creation of new creativepreneurs in Indonesia. The public's enthusiasm for this competition was quite high, as seen from the 281 participants who submitted their best business ideas through this microsite.

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Muhammad Ayub Tahang

Jan 13, 2021

Design Process — Microsite Xcelerate Business Competition

This is the last microsite design I worked on with detikcom to close out 2020. Starting on September 30th, I received a brief to work on the UI/UX for the Xcelerate Business Competition microsite, a collaboration program between XL Prioritas and detikcom aimed at supporting the creation of new creativepreneurs in Indonesia. The public's enthusiasm for this competition was quite high, as seen from the 281 participants who submitted their best business ideas through this microsite.

24

Muhammad Ayub Tahang

Jan 13, 2021

Design Process — Microsite Xcelerate Business Competition

This is the last microsite design I worked on with detikcom to close out 2020. Starting on September 30th, I received a brief to work on the UI/UX for the Xcelerate Business Competition microsite, a collaboration program between XL Prioritas and detikcom aimed at supporting the creation of new creativepreneurs in Indonesia. The public's enthusiasm for this competition was quite high, as seen from the 281 participants who submitted their best business ideas through this microsite.

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KitKat®

Aug 7, 2023

Winner of the Kitkat Breakreasi Design Competition

Designed packaging for Kitkat with a theme of traveling activities. Our illustration work for this packaging was titled "Pesona Hiu Taka Bonerate Sulawesi Selatan". Awarded a cash prize of IDR 20 million and a holiday package.

Tinabo Island in Taka Bonerate, Kepulauan Selayar Regency, is one of the world's third largest coral reefs and is protected by the government's positive law. On this island, there is the Central Ecosystem Forest Control Post (PEH) of the Taka Bonerate National Park and the uniqueness of the white and black shark pups playing on the coastline. The presence of these sharks has been known since 2008 and has become an attraction for tourists who want to dive, snorkel, canoe, and fish. Around this island, there are also thousands of species of marine biota and other animals that add to the natural richness of this tropical island.

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KitKat®

Aug 7, 2023

Winner of the Kitkat Breakreasi Design Competition

Designed packaging for Kitkat with a theme of traveling activities. Our illustration work for this packaging was titled "Pesona Hiu Taka Bonerate Sulawesi Selatan". Awarded a cash prize of IDR 20 million and a holiday package.

Tinabo Island in Taka Bonerate, Kepulauan Selayar Regency, is one of the world's third largest coral reefs and is protected by the government's positive law. On this island, there is the Central Ecosystem Forest Control Post (PEH) of the Taka Bonerate National Park and the uniqueness of the white and black shark pups playing on the coastline. The presence of these sharks has been known since 2008 and has become an attraction for tourists who want to dive, snorkel, canoe, and fish. Around this island, there are also thousands of species of marine biota and other animals that add to the natural richness of this tropical island.

24

KitKat®

Aug 7, 2023

Winner of the Kitkat Breakreasi Design Competition

Designed packaging for Kitkat with a theme of traveling activities. Our illustration work for this packaging was titled "Pesona Hiu Taka Bonerate Sulawesi Selatan". Awarded a cash prize of IDR 20 million and a holiday package.

Tinabo Island in Taka Bonerate, Kepulauan Selayar Regency, is one of the world's third largest coral reefs and is protected by the government's positive law. On this island, there is the Central Ecosystem Forest Control Post (PEH) of the Taka Bonerate National Park and the uniqueness of the white and black shark pups playing on the coastline. The presence of these sharks has been known since 2008 and has become an attraction for tourists who want to dive, snorkel, canoe, and fish. Around this island, there are also thousands of species of marine biota and other animals that add to the natural richness of this tropical island.

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Selected
works

A curated collection showcasing all my designs

PLAYGROUND

about me

Creative Supervisor with more than 7 years of experience, focused on creating functional and user-centered digital products with visually stunning designs.

About

Muhammad Ayub Tahang, known as Ayub, is a multidisciplinary designer from Makassar, South Sulawesi, Indonesia. He is an Architecture graduate who initially worked for a year at an architecture firm in Makassar before moving to Bandung to seek new experiences as a Videographer. A few months later, his career in the media industry began to unfold when Transmedia launched the Digital Development Program 2018 in Bandung. Competing with 3,000+ applicants, he passed the rigorous selection process and was accepted to work at detik.com in Jakarta. After working at detikcom for over six years, rising to a senior level, he now seeks a role that offers more responsibility and opportunities to lead significant projects.

Self-Potrait

Team Mate

Self-Potrait

Team Mate

Self-Potrait

Team Mate

Self-Potrait

Team Mate

Halo! 👋

My name is Ayub Tahang

But you can call me Yub!

Halo! 👋

My name is Ayub Tahang

But you can call me Yub!

Halo! 👋

My name is Ayub Tahang

But you can call me Yub!

Halo! 👋

My name is Ayub Tahang

But you can call me Yub!

Awards & Achievement

1st Place Winner

KitKat Breakreasi

Design Competition

2023

2nd Place Winner

FWD Insurance

Design Competition

2023

1st Place Winner

Ibox (Erajaya Group)

Making Animation for Starter

2022

1st Place Winner

My Telkomsel

Creative Video Competition

2021

Awards & Achievement

1st Place Winner

KitKat Breakreasi

Design Competition

2023

2nd Place Winner

FWD Insurance

Design Competition

2023

1st Place Winner

Ibox (Erajaya Group)

Making Animation for Starter

2022

1st Place Winner

My Telkomsel

Creative Video Competition

2021

Awards & Achievement

1st Place Winner

KitKat Breakreasi

Design Competition

2023

2nd Place Winner

FWD Insurance

Design Competition

2023

1st Place Winner

Ibox (Erajaya Group)

Making Animation for Starter

2022

1st Place Winner

My Telkomsel

Creative Video Competition

2021

Awards & Achievement

1st Place Winner

KitKat Breakreasi

Design Competition

2023

2nd Place Winner

FWD Insurance

Design Competition

2023

1st Place Winner

Ibox (Erajaya Group)

Making Animation for Starter

2022

1st Place Winner

My Telkomsel

Creative Video Competition

2021

WORK WITH ME WORK WITH MEWORK WITH MEWORK WITH ME

If you're a hiring manager in search of an experienced UI/UX Specialist and Creative Designer, a fellow designer looking for collaboration, or just interested in discussing design trends and ideas, let's connect! Whether it's a virtual coffee chat or an in-person meet-up (if you're in Jakarta), I'd love to hear from you.

Skills

Branding & Identity, Design Thinking, Design System, Illustration, Graphic Design, Logo Design, Product Design, Prototyping, UX Design, UI Design, User Flow, Visual Design, Wireframing, Product Management

Skills

Branding & Identity, Design Thinking, Design System, Illustration, Graphic Design, Logo Design, Product Design, Prototyping, UX Design, UI Design, User Flow, Visual Design, Wireframing, Product Management

Skills

Branding & Identity, Design Thinking, Design System, Illustration, Graphic Design, Logo Design, Product Design, Prototyping, UX Design, UI Design, User Flow, Visual Design, Wireframing, Product Management

Skills

Branding & Identity, Design Thinking, Design System, Illustration, Graphic Design, Logo Design, Product Design, Prototyping, UX Design, UI Design, User Flow, Visual Design, Wireframing, Product Management

Experience

Jun 2025 - Now

Creative Supervisor - Ads Designer

Detikcom

Mar 2021 - Jun 2025

Sr. UI Specialist - Campaign Services

Detikcom

Aug 2018 - Mar 2021

Creative Designer - Marketing Services

Detikcom

Apr - Aug 2018

Digital Media Planner

Detikcom

Oct 2017 - Feb 2018

Videographer & Editor

Codena

Intern

Oct 2016 - Oct 2017

Jr. Architect

Andika Ferial Group

Jan - Jun 2016

Web Designer

Prismatek

Intern

Experience

Jun 2025 - Now

Creative Supervisor - Ads Designer

Detikcom

Mar 2021 - Jun 2025

Sr. UI Specialist - Campaign Services

Detikcom

Aug 2018 - Mar 2021

Creative Designer - Marketing Services

Detikcom

Apr - Aug 2018

Digital Media Planner

Detikcom

Oct 2017 - Feb 2018

Videographer & Editor

Codena

Intern

Oct 2016 - Oct 2017

Jr. Architect

Andika Ferial Group

Jan - Jun 2016

Web Designer

Prismatek

Intern

Experience

Jun 2025 - Now

Creative Supervisor - Ads Designer

Detikcom

Mar 2021 - Jun 2025

Sr. UI Specialist - Campaign Services

Detikcom

Aug 2018 - Mar 2021

Creative Designer - Marketing Services

Detikcom

Apr - Aug 2018

Digital Media Planner

Detikcom

Oct 2017 - Feb 2018

Videographer & Editor

Codena

Intern

Oct 2016 - Oct 2017

Jr. Architect

Andika Ferial Group

Jan - Jun 2016

Web Designer

Prismatek

Intern

Experience

Jun 2025 - Now

Creative Supervisor - Ads Designer

Detikcom

Mar 2021 - Jun 2025

Sr. UI Specialist - Campaign Services

Detikcom

Aug 2018 - Mar 2021

Creative Designer - Marketing Services

Detikcom

Apr - Aug 2018

Digital Media Planner

Detikcom

Oct 2017 - Feb 2018

Videographer & Editor

Codena

Intern

Oct 2016 - Oct 2017

Jr. Architect

Andika Ferial Group

Jan - Jun 2016

Web Designer

Prismatek

Intern

Education

May - Jul 2024

Program Professional Academy (PROA), Google Project Management

Digital Talent Scholarship, Kominfo

2011 - 2016

Bachelor of Architecture (S.Ars)

GPA 3.66/4.00

Universitas Islam Negeri Alauddin Makassar

Education

May - Jul 2024

Program Professional Academy (PROA), Google Project Management

Digital Talent Scholarship, Kominfo

2011 - 2016

Bachelor of Architecture (S.Ars)

GPA 3.66/4.00

Universitas Islam Negeri Alauddin Makassar

Education

May - Jul 2024

Program Professional Academy (PROA), Google Project Management

Digital Talent Scholarship, Kominfo

2011 - 2016

Bachelor of Architecture (S.Ars)

GPA 3.66/4.00

Universitas Islam Negeri Alauddin Makassar

Education

May - Jul 2024

Program Professional Academy (PROA), Google Project Management

Digital Talent Scholarship, Kominfo

2011 - 2016

Bachelor of Architecture (S.Ars)

GPA 3.66/4.00

Universitas Islam Negeri Alauddin Makassar

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