My Role
Product Design, User Flow, UI Design
Timeline
April 2023
Overview
Hijab Hunt is Wolipop’s signature program from 2012th who’re looking for talented muslimah. All New Hijab Hunt 2023 comes with a fresh concept by providing a platform for Muslimah content creators to show their creative content with the mission to encourage women's empowerment, where Muslimah can be more creative and inspirational. The goal after hijab hunt 2023 is that participants can improve their content creation skills and be able to make an impact on the social ecosystem. Emeron Hijab Hunt 2023 microsite is intended as an information medium as well as registering participants who wish to take part in the Hijab Hunt.
Initial Challenge
I spearheaded the design process and collaborated with a cross-functional team, including creative designers, product managers, frontend designers, and the IT team. Following the project's kickoff meeting, a significant challenge arose: I needed to swiftly demonstrate my initial design concept to the Emeron team at detikcom. This required meeting a tight three-day deadline.
Phased Development
Due to tight development timelines and numerous requirements, the microsite development is divided into several phases.
1
Create anticipation and awareness for Emeron Hijab Hunt 2023 by launching a visually appealing "Coming Soon" page.
2
Provide comprehensive information about the event, including terms and conditions, and enable user registration.
3
Showcase the finalists' creative content and engage the audience through a user-friendly voting system.
The First Concept
To present the first concept, I went the extra mile to prove our capability to deliver the experience Starbucks expected. I designed a landing page that introduced unique elements such as a soundtrack, background video, and ambient sounds, some of which were adjusted or removed in the final experience. However, these elements were essential in establishing our trust in the project.
Be The Next Influential Hijab Content Creator
To present the first concept, I went the extra mile to prove our capability to deliver the experience Starbucks expected. I designed a landing page that introduced unique elements such as a soundtrack, background video, and ambient sounds, some of which were adjusted or removed in the final experience. However, these elements were essential in establishing our trust in the project.
The Impact
Performance Microsite Emeron Hijab Hunt 2023 cukup memberikan dampak yang signifikan yang bisa dilihat dari total UV 468,816 dan PV 588,222.
588K+
Page Views
468K+
Unique Visitor
6.084
Submission
26
Sponsor & Community Partner
528K+
Views Streaming Grand Final
